WHY IS DIVERSITY IN THE MEDIA IMPORTANT?

The dust surrounding the recent Oscars diversity debate may have settled but there is much work to be done, according to Marlon Palmer, the UK’s leading independent Marketing/PR and Film Exhibition specialist of urban film company Kush Promotions & PR Ltd [also known as Kush Films].

When asked why diversity in the media is important, Palmer (pictured below), who launched Kush Promotions in 1998 as a platform for black film-makers said, “It’s important for the media to be diverse because it’s supposed to be representative of modern-day society.

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“Unfortunately though, this isn’t the case. It’s rare – as is it with media – that you see minorities thriving in careers in things like banking or government because of the way society is.

“These industries are predominantly owned by the majority and this is apparent in the work sector.”

It’s important for the media to be diverse because it’s supposed to be representative of modern-day society

Over the years, Kush promotions have gone from strength-to-strength, exploding in 2013 as a full-blown PR and marketing company – working with distributors to organise campaigns for a vast array of hit films, including: 12 years a slave, Selma, Half a yellow sun and Fruitvale station starring  Michael B Jordan.

When asked why diversity in the media doesn’t seem to be happening, Palmer replied: “Diversity isn’t a new thing but people have become more integrated so they aren’t making as much noise as they were back in the 1980s when real black culture was shown on TV.

“When it comes to the Oscars diversity debate, nothing is going to change until the panel members themselves become more diverse – this will naturally reflect in the nominations.

“In addition, I strongly believe that minorities need to learn to do things themselves, rather than waiting for or expecting someone to give them the opportunity – it’s all about building our own institutions, distribution outlets and leading by example – I hope that my journey will inspire others to make it happen and know it can be done.”

Network

Kush are giving you the chance to come and watch the best and latest in urban feature and short films as well as network with like-minded individuals each month at:

Regent Street Cinema,
309 Regent Street,
London,
W1B 2UW

The company are also looking for new and feature short films to screen. For more information, head to www.kushfilms.com/events or to submit your film email: info@kushfilms.com

Kush promotions have also recently organised special screenings at the Regent Street cinema in conjunction with Dogwoof films for:

  • Three and a Half Minutes, 10 Bullets (Kush Films Boutique exclusive screening)
  • Black Panthers: Vanguard of The Revolution (Kush Films Boutique exclusive screening)

They’ve also worked with media giants on the following:

  • The Perfect Man (Sony Pictures)
  • Hard Time Bus (Independent Films)

DO YOU THINK DIVERSITY IN THE MEDIA IS IMPORTANT? CLICK HERE TO JOIN THE DEBATE ON FACEBOOK AND HAVE YOUR SAY!

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